Traditionally, the investment adviser acts as a buffer between you and the asset managers, assisting with asset manager selection and helping to develop investment benchmarks for you. Inevitably, these benchmarks have more relevance to manager peer performance than to the needs of your fund.
Typically, asset managers have a relatively free rein when implementing investment strategies. Their focus unfortunately shifts from performance, linked directly to your fund's objectives, to relative investment performance, typically measured against their peers.
Our view is that the investment adviser plays a critical consulting role not just in strategy development but also in implementation. If the investment adviser does not consult on both aspects, there is a high risk that the investment strategy developed is unrealistic, inappropriate or poorly implemented. Our solution, therefore, is a strategic partnership between you, investment consultants, benefit consultants and actuaries. This necessitates a close relationship with you and ensures that you only deal with one party on investment issues. This ensures coherence between your fund's objectives and the implementation of the investment strategy, resulting in the investment adviser having more responsibility and accountability for their advice.

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